Freshbox Blog

Meet VividFront: Partner

When Andrew Spott of VividFront signed on to design and develop the Freshbox website, he didn’t know what kind of commitment he was in for.  In the past year, VividFront has gone above and beyond their contract to educate us about our web design opportunities, provide expert advice on credit card security, and build us a customized online ordering platform.  Now that we’ve got a website that articulates the message and mission of Freshbox, VividFront is updating our online payment system and setting up a merchandise page for those of you who want some Freshbox swag.  There’s never been a time when we’ve asked, ‘Is this possible?’ and they’ve said no.  Keep reading to learn more about their company and what they see as the future of business web design and marketing.

How long has VividFront existed?
VividFront was started about 2 years ago, however, our team has been working together for about 6 years.

Why did you partner with Freshbox?
With Freshbox, we saw an opportunity to support a truly revolutionary business and social model.  We have a strong interest in social responsibility and sustainable businesses, so we jumped at the chance to leverage modern web and marketing techniques to further the success of Freshbox.

What has your business accomplished recently that’s made you proud?
We had an absolutely outstanding 2010. Today, our revenue and headcount is almost quadruple what it was in January 2010. We’ve been able to keep our culture intact and grow with the right team members.

What are you excited about right now? Any big projects coming up or new initiatives?

We’re excited to launch three of our clients’ startup companies this spring.  We’re leveraging our entrepreneurial backgrounds to put together the entire brand, web site, web application, collateral, marketing, and business strategies for their businesses.

What is the future of web design and development?  What are you doing to get there?
We see mobile and TV as the future of the web.  In the next 5 years, we will start to see “device convergence” which allows you to take your email, bookmarks, and social networks with you between devices.  In the very near future, any screen, TV, or computer will be able to pull your personal content and accounts in from the cloud.  We’re preparing for this shift by making sure all of our clients are on technology platforms that can dynamically transform to fit future mediums such as mobile phones, big screen TVs, and automobiles.

At Freshbox, people say that the Oreo that comes along with our sandwiches give us an extra something, what does VividFront offer that sets you apart?
Our four managing partners are all serial entrepreneurs.  We’ve all started, built, and sold past companies. This experience gives us a laser-focus on business strategy and operations.

We set ourselves apart at the intersection of business goals and marketing execution.  Our goal is not to bill hours or spend a client’s money.  Marketing and advertising is only expensive if it doesn’t work; our job is to make it work for our clients.  We want client’s businesses to succeed now and many years into the future.

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"The company name couldn't be more appropriate! Not only is everything ALWAYS fresh and flavorful, but the sandwiches are hearty as well. I can count on every person in the meeting to be pleased and satisfied. I only wish we had more meetings!"

Rebecca Metzger Quest Software

"They are professional, friendly and prompt. The food is always a fresh and I know everyone will be pleased with the product. Please continue the frosted Oreo cookie. Yum yum! I love the giving back to the community part of it."

Janet Torre Kegler Brown, Hill, & Ritter
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